This week we made a 30sec TVC for Fairfax Media through Whybin/TBWA. While the pre production was drawn out the two shoot days were so much fun we all had sore cheeks from laughing. The spot, which I directed, was made up of a series of cute/funny/awkward scenarios people find themselves in when overly absorbed in their hand held devices. While we had clear scenarios we were a light and nimble crew which meant we could adapt and add shots to capture unexpected lovely and funny moments – the current offline edit is already looking amazing and the client is stoked. Looking forward to posting the finished result. And just to bring it all home we also shot a stills campaign along side the TVC. We got amazing shots and is a testament to having the same crew/director handle both aspects. Thanks go out to James from Maven Productions, the AMAZING crew, and Jono/Cimo/Honae from the agency and Helen/Amanda from Fairfax for letting us run with what felt right on the shoot days.